Marketing Planning and Support
AEG can help in all areas of marketing, including market research, facilitating staff or board discussion of marketing goals, providing a comprehensive approach for developing the marketing plan for implementing the strategic goals for your business.
AEG is currently developing marketing plans for utility DSM and renewable energy programs. Our approach to market planning is tailored to meet the specific needs of our clients. We often conduct primary research or in some cases use secondary data sources to develop an understanding of the market for various products and services. Marketing plans are developed based on proven methods that we have developed or best-practices learned from similar initiatives.