Kelly Marrin is the Managing Director of AEG's Analytics & Research team. With more than 15 years of utility industry experience, she leads this practice area, including traditional EM&V of DSM programs, market research, and advanced analytics. Her expertise includes impact and process evaluation of DSM programs, statistical analysis, econometric modeling, sample design, utility load forecasting, and technical writing.

Kelly has a wide range of experience with impact and process evaluation approaches. She is currently directing the evaluation of several clean energy focused projects and portfolio-level energy efficiency evaluations. She also and manages AEG’s engagement as the independent evaluation measurement and verification contractor with a public utility commission, including verification of statewide savings and a statewide baseline and potential assessment. Kelly has a technical focus on DR impact evaluation. She has directed the ex-post and ex-ante impact analysis of two statewide Demand Response programs, Capacity Bidding and the Non-Residential Critical Peak Pricing Programs, as well as the ex-post and ex-ante impact evaluation of a dynamic pricing program portfolio. She also has expertise in both DR program design and potential analysis, having participated in numerous DR potential studies with various clients.

Kelly is an active member and instructor for the Association of Edison Illuminating Companies (AEIC), and active with the Peak Load Management Association, ACEEE and the Western Load Research Association (WLRA). She holds both a Bachelor's and Master's in Economics from California State University in Fullerton and lives and works in San Luis Obispo County, California.

Andrew Cottrell is the Managing Director of AEG’s Planning and Program Design group. He provides advisory and analytical consulting for a comprehensive range of demand-side projects and studies covering energy efficiency, demand response, beneficial electrification, customer generation, and grid planning. Services include program design, regulatory support, cost-effectiveness analysis, program evaluation, market potential, and business strategy.

Andrew has 15 years of experience in regulatory support, specializing in expert testimony, settlement negotiations, regulatory strategy, and discovery requests and responses. Andrew has testified before public service commissions in multiple states, including IL, MI, IN, NJ, CO, and NY. Andrew has a Master of Public Policy (M.P.P.) degree from the State University of Rutgers – Edward J. Bloustein School of Planning and Public Policy and a Bachelor of Arts (B.A.) degree in Engineering from Lafayette College. He is a Certified Measurement and Verification Professional (CMVP).

Eli Morris is the Managing Director of the Market Assessment group at AEG. In this role, Eli oversees AEG’s market characterization, potential study, engineering analysis, and emerging technology work for energy utilities and other organizations. Eli has over 18 years of experience helping energy utilities understand the potential for, and cost-effectiveness of, customer-focused resources and programs, with a particular focus on energy efficiency, demand response, and transportation electrification. He has significant experience developing, directing, and implementing data-driven solutions for leading energy companies, including managing large and complex projects in jurisdictions across the country.

Eli has provided testimony before the California Public Utilities Commission (CPUC) and the Public Utility Commission of Oregon (OPUC).

Eli holds a Bachelor of Arts (B.A.) degree in Physics from Carleton College. He is a long-standing member of the Northwest Power and Conservation Council’s Conservation Resources Advisory Committee (CRAC) and Demand Response Advisory Committee (DRAC).